Submitted by allison on Mon, 12/07/2015 - 09:40
jeff eller blog

Jeff Eller: Preserving a brand while growing online presence

A public affairs firm in Austin, Texas, Jeff Eller Group, LLC has fantastic brand awareness in their community, and in the industry nationwide. Dash stepped in to help boost that presence online. Building a simple site that allowed for clear service information, brand communication and staff profiling was the foundation for the digital shift. A measurable increase in following happened with the implementation of a blog that capitalized on existing content and offered shareable news items that could be used across social platforms. The ability to write and share interesting, leading content bolstered Jeff Eller's brand authority in an industry that remains fairly analog. Jeff Eller Group, like many of our clients, is ahead of the pack when it comes to digital presence.