Submitted by jordan on Fri, 09/30/2016 - 13:58
e craftsmen

E Craftsmen: Digital strategy makes a difference

For 60 years, E Craftsmen has been designing and building highly precise, mission-critical electrical inductors and transformers that control power in everything from solar panels and water sanitation systems to airplanes and satellites. They wanted to grow their business by attracting more qualified sales leads, and a renewed digital strategy provided the key. A newly redesigned site was better able to attract the right visitors, gain their confidence, and provide the information they needed to initiate a quote request. Over 18 months, qualified leads increased twofold, and conversions on the site exceeded targets by 30 per cent. But expert engineers like E Craftsmen never stop optimizing, and neither do we. As Dash continues to adjust the digital strategy to further qualify leads and drive key metrics to support its business performance goals, E Craftsmen is able to focus on efficiently turning leads into higher sales.

Why they’re amazing: E Craftsmen engineers exceptional technology for customers all over the world and epitomizes the wealth of innovative manufacturing expertise in our community.

"Our website is integral to showcasing the quality of our custom designs and engineering. After six years, we continue to be impressed with flexibility and innovation Dash offers to our changing priorities and budgets."