Submitted by allison on Wed, 01/01/2014 - 14:06

Anjolique Bridal: Building a social audience

Sheer Illusions is well known for its Bridal Gowns and Prom dresses, distributed across North America. This digital campaign provided a gallery of the latest styles on the website, so that future brides could browse through the designs on the website, and locate retail partners to view the gowns in person.The campaign grew from the zero to an average of 35,000 unique visitors per month, viewing the gallery. In this case, views were so important as brides shared their favourites across social channels to promote interest in Sheer Illusion's brand.

Project highlights include:

  • This was an awareness campaign and site visitors quadrupled within the first year. Social media campaigns were effective in keeping the brand awareness consistent throughout the year, not just during seasonal peaks.

"Dash provided a digital strategy that showcased our dresses in markets that we couldn't reach previously. We opened new distribution opportunities across North America based on the profile we earned online. Dash was flexible in working with tight schedules to get new designs updated and change direction as our priorities changed. Dash doesn’t just consider you another revenue producing customer – they take a genuine interest in the ultimate success of your business, something I find quite rare in today’s business world!"