Our name is Dash.
Let's get to know each other.

Business and technology is core to our expertise.

At Dash, our team is incredibly interdisciplinary – fusing design and business, web development and strategy, word-smithing and analytics. We believe the best problems are hard to solve and we're not afraid of hard work. We stay at the forefront of industry thinking through exploring new ideas and technologies.

Work with us

Relentless improvement is at the heart of our process.

No matter where you are on your digital journey, we put in the work from start to finish, to create a custom digital strategy that helps you reach your business goals. And once you've succeeded, there's always a new finish line ahead. Dash's relentless improvement process will always help you get there.

And the magic happens when your team meets ours.

Laurie Paleczny, President

Laurie drives the overall strategic direction and operational results for Dash Digital Group, drawing on more than 25 years of experience developing and delivering business strategy, projects and technology solutions across multiple industries and companies of all sizes. Outside of work, Laurie plays guitar and saxophone and is addicted to running in order to offset her passion for baking (and eating) scrumptious desserts. She's also very bad at telling good jokes.

Tushar Singh, Chief Technology Officer

Tushar has over 15 years in the design and development of complex internet, mobile, gaming and operating systems, proving time and time again that he can provide clients with leading-edge solutions to solve their most complex challenges. Part of Tushar's success is in genuine interest in becoming an expert in what our clients do. World domination via ultimate frisbee is what drives Tushar to be the evil genius he is, day in and day out.

Jon Hines, Senior Developer

Jon is the lead developer at Dash and is responsible for systems development, data integration and systems operations. Jon has fifteen years experience in systems design and development. His passion for technology and problem solving started at six years old when he built his first computer application; undergraduate and graduate studies in mechanical engineering followed. Outside of solving complex problems, Jon can be found spending time with his family, playing and coaching ultimate frisbee, or pursuing his freelance photography hobby.

Allison Leonard, Content Strategist

Allison’s background in journalism and masters research in cultural analysis is the ethical backbone in all she approaches, and the seven cups of coffee she drinks daily is probably the cause for her sass. It’s a good thing though – that critical eye finds its way into her work, be it writing, data analysis or design. A storyteller at heart, Allison is skilled in creating a narrative no matter the medium. Ask her about the news, about Waterloo Region arts and culture, or about the weird art party she hosts.

Jordan Thompson, Developer

Jordan's background in software engineering technology and expertise in testing makes him a secret weapon in the Dash office. He's a stickler for detail and is a problem solver at his core; whether you give him a good old fashioned puzzle or a complex code issue, he'll be content all day. Jordan doesn't drop these habits when the work day ends. After 5 p.m. find him dabbling in game development, collecting comic books or watching every single College Humour video.

Now it's your turn.
Tell us about your business, your team and the goals Dash can help you achieve.

Let's talk